It’s kinda funny, because I specifically mentioned a pricing strategy in the AoEDE forum when the DLC was announced which took all of this into account. Of course, it was ignored. Someone clearly does not understand the fanbase, sounds like the sales department at Microsoft 
As a pure Age2 player, my strategy is to buy the dlc and give it a negative review. Not only for the price, since I don’t enjoy Age1 at all, but also for how they just break my 100% achievements as well as how they release nothing for a year but such a shit