I think I’ve finally figured it out.
When the devs have something good on their hands, they don’t hype it up. The more they hype up the next unannounced dlc, the worse it likely is.
BfG. All we had to go off of was steamdb updates. I guess you could say the new years post promised “surprises” but that was nearly a year beforehand. I don’t think BfG was everyone’s cup of tea, and it being the 5th anniversary DLC was unfortunate timing, but this was a high effort project, and it being a separate mode seemed to strike just the right balance and was well received by most.
TMR. With exception of the “elephant in the room” comment on an update a few months prior (and that was more targeted towards persians than the DLC as a whole) and the roadmap a year before that implied we’d get another civ split, we basically got no hyping for TMR. Yes there were the accidental leaks, but that doesn’t count. Sure TMR seemed to be a bit low effort with two civs and only 15 scenarios, and armenians being based more on cilician armenia was…a choice. But compared to the rest of the DLCs i’ll talk about, relatively minor complaints.
RoR. technically I think it was announced as it had a name, but no one really understood what it was. months and months of vague hints. not to mention there was an interview where isgreen said all the campaigns were moving over, and two years after release that is still not the case. I will say personally tho, RoR doesn’t feel terrible, just confused and somewhat pointless. IDK who this was made for. It’s its own mode at least, so you can opt out mostly.
V&V. A Campaign focused expansion with polished scenarios inspired by filthydelphia’s custom scenarios. downright lies. at least V&V is just a scenario pack you opt to not purchase
V&V2 (no i will never refer to this abomination as anything else). Months of hype. screenshots showing what could only be tanguts and jurchens with even a modicum of research. Cysion saying this wouldn’t be a chinese split. Tanguts, Jurchens, and Khitans will be changed in the ghengis khan scenarios. 5 new civs, get on the hype train. new castles, new monasteries, new skins, attack animation synchronization, aoe2 renaissance is around the corner. BE THE MOST HYPEDEST EVVUR!!!
we get three antiquity 3k non civilization civilizations, splitting the chinese that we were told wouldn’t be split, with mobile game hero garbage, a tangut-khitan chimera civ so egregious zhou tucker wouldn’t touch it with a 10 ft pole, and just as the icing on the cake, now that we know there isn’t, inexplicably, a tangut civ, they can’t figure out how to change the tangut civ in “into China” due to “technical issues”. The moment we learn they employed every trick in the book to mis-direct us a tangut civ was coming, after like 50 civ swaps, literally the only thing from the previous patch post to be walked back, was tangut civ update in “Into China” is now not happening. Unfathomable coincidence. It was only there to further the deception.
TLDR, we now know the devs are lying about an un-announced dlc the moment they start talking about it.