Because they’re intentionally, and IMO effectively, building hype. This is the re-purposed 5th anniversary DLC, after BfG was delayed and V&V had to upcycled to take the 3/24 release slot, and BfG had to take the anniversary release slot.
And frankly, since V&V, I’ve been extremely critical of WE comms, but I have to say, IDK if someone new is at the helm, or they’ve just got their excrement together now, but this has been well very done IMO.
Give a screenshot that clearly shows off two civs. Ok nothing unusual about that. We usually get a two civ dlc. Ho Hum. Still interesting to see what’s new and theorize.
However, it’s odd if the dlc only contains two civs, then you’ve spoiled pretty much everything there’s to know beyond the campaign protagonists, in teaser screenshots. It implies there’s actually a good deal more, but doesn’t confirm anything.
Then a month later, BAM sneak peak of arguably biggest update in aoe2 history, with lots of hints about the upcoming DLC, and oh BTW, DLC will be tied for most civs in an expansion ever.
If I had to guess, mid april they’ll drop the trailer for the new DLC, that’ll release 2-4 weeks after that. Based on what we’ve seen so far, my guess is there’s another surprise or two up their sleeve. they confirmed the next DLC will have 5 civs, weeks before they officially announce the DLC. Seems to me they’re confident saying that won’t spoil the announcement.
If I had to guess, this DLC will contain 7 or 8 campaigns (one for each new civ, one for chinese, one for koreans, and maybe one for japanese), and have 1, maybe 2, architecture sets (maybe a steppe/nomadic and tibetan), and probably one other neat thing, like maybe a new soundtrack.