Why ROR campaigns focus on 1 ruler?

That was it. What British and Americans think about first, when thinking about medieval french history.

(maybe I’m wrong and Joan of Arc is more famous, but it was for the example of having the Persian campaign during the greco-persian wars instead of Cyrus)

From an English perspective, definitely the Norman Conquest then. Coincidentally, it’s probably also what English people think about first when thinking about medieval English history. (I’m pretty sure a Welsh or Scottish perspective would be different – no idea about an American one.)

No, I think you were right – mostly thanks to Shakespeare, whose writing (including Henry V’s famous speech) English people have forced upon them in school.

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Didn’t count that as french history as it’s much more relevant for England, as it’s the founding of England. It would quickly become cancer for France but not immediately.