This is a rhetorical question, I do not expect answer,
I want to point, that it is clear to everybody, that variant civs are less “attractive” than “basic” civs
The Templars are mechanically completely unique, and do not share anything (except language) with the French, so why thay are clasificated as Variant civ?
If You put a bit more effort - a bit architecture and civilisation mastery, they could (should) be own unique civilisation, not a variant.