A wise man once told me: Either they aim at your heart or at your purse. It’s true for so many aspects of life, economy, politics, religion etc. And I might add, effective marketing always aims at both, frequently at your heart first, then your purse.
Here, the devs / MS (whoever decides on DLC strategy, marketing and pricing) want to make and keep us hyped and then sell overpriced stuff. And our reaction should not be “I’ll buy it to support the game, although I don’t like it” but instead only buy if we really think it’s a good deal. PC games are nearly always overpriced nowadays to leave room for discounts, so I normally only buy on sale.
When I look back to AoE 2, I bought AoE 2 and Conquerors in 1999, it was gorgeous. I played the free Forgotten mod with friends, it was fun and I was amazed by the modding capabilities, then bought HD edition + Forgotten, still played a bit. I even bought African Kingdoms and Rise of the Rajas, although I hardly played at that time, because I liked the game, the broadening of geographical and political scope and the new civs. Never played the campaigns after TC though. A friend gifted DE to me about a year after its release so I didn’t have to buy the game a third time 
. When LotW came out, I did not buy it, not only because the civs seemed unnecessary, but also because 10 euros for only 2 civs and 3 campaigns seemed much to me - compared to HD DLCs with a new architecure set, 4 civs and 4 campaigns. Same for DotD. I later bought both on a sale for 5 euros each and liked them. Only DoI did I buy for the full price, because I championed for new Indian civs, and was very happy about this realizing. Now, after badly-received RoR and overpriced TMR, they bring out a scenario pack for a price way too high. All of these I did not and will not buy for the regular price. Look at TMR: it’s already halved in price after less than 4 months. For V&V, 7-8 euros could be okay, better 5. And I think so, although I suggested releasing fan-made scenarios as offical DLCs.
So in a nutshell, devs and MS are losing us on the purse aspect (prices are too high) and for some players that also means a disappointment and thereby they lose us a bit on the heart as well. To win back trust, they need to either lower the prices or be much more transparent on what they are doing, how and why. For example, for all DLCs with UGC, I would like to know which share goes to the creators directly (in this case Ramsey). Some players may say, if a substantial share goes to him, that’s great because he deserves it and be willing to pay a higher price than if he gets no percentage share.