Read Relic's Own Words on Why Dawn of War III Failed

"The root of the disconnect that we’ve focused on is iteration without player feedback" , Boudreau explained. "One of the biggest risks in making games is that you don’t fully see how a title will really play and feel until you’ve hit a point where it’s difficult to switch gears. From where we’re sitting, bringing that early and ongoing player validation into our process is a big priority so well-intentioned decisions don’t go long without feedback."

Making a historical game doesn’t mean that they gotta repeat it.

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They have interacted with players on stream and bug report forums. Atm though Relic is on holiday vacation so there hasn’t been much activity, won’t be able to really tell how they handle this until spring. They did show evidence of listening at least by pushing out the springald changes early.