Traffic Dividend and the Abyss of Experience: The Opportunities and Challenges for Age of Empires IV After Douyin Lifted its Livestream Ban

Previously, Douyin had consistently banned game livestreams, largely due to strong opposition from Chinese parents towards gaming. Recently, Douyin has lifted these restrictions on game livestreams, leading to extensive promotion and a surge in popularity for Age of Empires IV. As observed, numerous comments in livestreams are asking, “What is this game? It looks so fun!” This is likely to trigger explosive growth in the number of new players. However, these newcomers are also about to face a harsh reality: relentless domination from veteran players.