Unique tech names are so bland - give techs nice names and elaborate on them in the descriptions

And there is even no need to write everything in its native language like some super-historical-nerdy total war overhaul mods (though I like them). Just use native words in a few cases, then choose names with more regional/cultural flavor for other cases.
For example, “Druzhina” or “Tatar Mounted Archery” instead of simply “Mounted Accuracy” (definitely not the best names. Just an example)

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Yeah, exactly like how the armory upgrades are in Age of Mythology compared to AOE IV…oh wait

Sorry I’m not sure what you mean

Well they could have done it like the OP said and just highlighted the “infantry +0.5 speed” and write it in thick letters or in a different colour.
Or add this to the first or last line in thick letters.
Best of both worlds…