I didn’t either 
At first, I really liked the events and idea of events, but cutesy profile icons and pretzel or flower projectiles only go so far with me… as we’ve discussed here, which I know you’ve joined in the conversation of:
Profile icons alone don’t do a ton for me, personally, no matter the art style… since I don’t play ranked games, or log into XBox Live (due to chat filter). I appreciate more substantive updates/enhancements as incentives. But that becomes a tough one since players who miss out on the challenges due to personal life commitments feel jaded if they miss out on substantive incentives