New architecture sets and explorer skins are the best options IMHO for cosmetics. But I also want new Campaigns, Historical Battles and Coop content. New civs are always cool, but I also want good and replayable solo / coop content that use them.
Because many players hope that this game can be continuously maintained and updated to provide players with more new content, and the premise of this vision is that developers can continue to obtain certain financial returns from this game.
I’m pretty sure that the team behind the game knows.more about the state of the game and what needs to be done to make it even more profitable. It’s not like they don’t know that ‘more.content => more sales’