Hi there, always looking forward to all AOE content.
I want to address the outgoing communication from the dev teams, which if improved, would solve a lot of issues and make the community happier and benefit the game(s).
First some praise:
Positive:
- the Fan Preview (cool stuff)
- the Civ reveal interviews and the public mentioning of certain concerns (e.g. “arrowgate”)
- the detailed website with all the Civ information
- after MANY posts questioning whether the devs actually read the forums, some community managers answered a lot. still postive
What is the issue?
- an out of date communication plan
- lack of information
(e.g. regarding state of the game or beta plans) - no (or almost no) communication with forum participants regarding ideas or concerns
- no information regarding future information releases
What are the consequences?
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frustration among the core community
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the community reports the same old issues over and over again
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unaddressed concerns are blown out of proportions due to no official feedback in the forums
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controversial issues are getting media attention first BEFORE getting dev feedback (e.g. the price issue some people mentioned, being picked up by the media first)
which all funnels into:
=> uncertainty about the soundness of the developers efforts and plans
All of this naturally leads to the question: Are there examples how other studios/developers are going about it?
Here are 3 examples I think are interesting:
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(1) Negative Example: DICE/EA communication before/around “Battlefield 5”
Just a horrible story, I don’t think I have to mention many details, but basically they afterwards fired their marketing team and the game’s success/sales were quite underwhelming. Fans were disappointed, it was quite the disaster.
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(2) Positive Example: DICE/EA communication currently for “Battlefield 2042”
- They announced the game on June 9th AND IMMEDIATELY mentioned the date of the gameplay reveal! (June 13th)
- After the gameplay reveal, they IMMEDIATELY announced when the next big reveal event would be happening (July 22nd)
- they addressed questions and concerns that came up and clarified a lot of uncertainty of the community
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(3) Positive Example: Communication of Coffee Stain Studios regarding “Satisfactory”
- the community managers regularly stream on Twitch and make quality videos regarding the game and its development
- plans and ideas are clearly communicated, as well as time frames
- they schedule the updates, sometimes have to postpone the release, BUT ALWAYS communicate it!
- thanks to the constant communication, the community/playerbase is very happy and supportive!
Conclusion: I certainly am aware that these are different games and different studios (e.g. one a small indie game in early access), and not all of these things would be suitable to copy for the AOE developers. Yet I don’t see why any other developer team shouldn’t take the best of these approaches and try to implement them.
A revision of the communication strategy would only benefit the game’s success!
What could be done?
- here are 3 ideas of mine based on the examples above:
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(1) communicate clearly when the next information reveal is planned
- even if its done vaguely (e.g. “in August”) or has to be postponed, the community would be more understanding and grateful
- everyone would be be able to better engage with the devs in the forums too, if the next step in the schedule is known
- people know when possible forum feedback could be taken into account/would be visible in new footage
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(2) have community managers regularly (e.g. weekly) sum up the concerns/ideas of the community with a possible statement regarding which issues can be addressed, which will be forwarded, and which aren’t feasible/worth addressing
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(3) regularly post pictures/videos/details regarding already revealed content in the forums to direct feedback in the directions useful to the developers
Outro:
Thank you for reading, I tried my best to evaluate the status quo and give useful feedback.
I bet the rest of you guys (community) have even better ideas.
I have faith in the developers and community managers to at the very least read this and leave a comment!
Take care y’all, only 100 days until release!